TraxSecur™ is a data-carrying authentication mark that gives brand owners visibility to product movement in the supply chain. Product can be authenticated with just mobile phone cameras. Since the TraxSecur™ mark is overt, it also provides “the red light camera effect,” warning the fraudster that he is being watched, which deters diversion and introduction of unauthorized products to the supply chain.
In the anti-counterfeiting packaging market, TraxSecur™ has application in multiple industry verticals, including food and beverage, electronics, pharmaceuticals, automotive parts, etc. TraxSecur™ can be configured for virtually any product, at any packaging level, and across packaging levels when parent/child relationships are important.
TraxSecur™ delivers all of its anti-counterfeit benefits at the lowest practical cost, and at the highest possible security.
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